Kogan.com has unveiled a device that it claims offers high-end features but at a relatively low price.
The Kogan Agora 8 is set to be rolled out initially in Australia and comes with an asking price of $199 (£115).
The price tag stands out given the range of features it contains. For instance, the device boasts a 2.5 Dragontrail Glass display.
According to Kogan, this gives the device’s “crystal clear” five-inch HD 1280×720 screen a “subtle curvature”.
Furthermore, it hails the screen as thin, light, tough and scratch-resistant.
Other exciting features on the Android 7.0 Nougat-based device include a fingerprint sensor, a Quad-Core 1.3GHz processor and a large 2400mAH battery for all-day power.
There’s also a 13MP rear camera with autofocus, along with a 5MP front-facing camera, as well as expandable storage up to 128GB.
In addition, users can make the most of 4G LTE connectivity and a Dual SIM capability, which could be very useful for those who travel on a regular basis.
Sergiy Bobrovnychyy, product manager at Kogan.com, commented: “People tend to think that you need to spend a fortune to get a smartphone. The Kogan Agora 8 will make you think differently.
“The latest addition to the Kogan Agora range is beautiful, sleek and loaded with the most important features, comparable to the high-end players in the market, but at a fraction of the cost.
“You’ve never been able to get a phone this good for under $200, until today.”
As we said earlier, the Kogan Agora 8 is being released in Australia first, and there’s no official word just yet as to when it will be issued in other countries.
But the device is enough to get us excited as the specs are comparable to what you’d see on a high-end smartphone such as the iPhone.
Does this suggest that the biggest smartphone manufacturers in the world will come under pressure to deliver high-end functionality at lower prices in the next few years?
Or do the likes of Apple and Samsung carry enough brand equity to enable them to keep asking their customers to pay premium prices?
Only time will tell, but with high-end features such as fingerprint sensors starting to make their way onto more affordable handsets, big brands will at least face extra pressure to add innovative and excitingly different features to their new products.
The trust that people have in the major players in the smartphone sector around the world shouldn’t be underestimated.
But the fact that challengers are muscling in on their territory will make them sit up and take notice – not with a sense of panic and apprehension, but with a renewed determination to innovate and set the agenda in the industry.
Exciting times therefore lie ahead for gadget lovers who can’t wait to get handsets with brand new functions.