Do you routinely watch videos while you’re on the bus to work or idling away on your smartphone at home?
Probably, as more and more of us are consuming online videos, it seems.
In fact, research by Zenith shows that online video viewing is likely to go up by 20 per cent in 2017.
Global consumers are set to spend an average of 47.4 minutes a day watching videos on the internet in 2017, compared with 39.6 minutes last year.
This looks to be fuelled by a big surge in the number of people viewing online videos via their smartphones.
Indeed, mobile video watching is set to go up by 35 per cent this year, with the average watching time rising to 28.8 minutes a day.
That’s significantly different from the figure for fixed devices such as computers, where the growth rate is set to be a relatively modest two per cent.
The findings are an obvious sign that we’re becoming more and more comfortable with watching videos on the move and that we have the technical infrastructure to support it.
Indeed, free Wi-Fi provision in countless public spaces and the emergence of 4G services means watching videos while out and about is genuinely simple.
Buffering frustrations are nowhere near as common as they once were, so smartphones look poised to continue emerging as one of our main video viewing platforms of choice.