White Nokia Lumia 900 users to be offered teeth whitening sessions
As it continues its "more youthful and fun" approach to marketing, Nokia has revealed it will be offering free teeth whitening treatment to customers that purchase a white Lumia 900 handset.
The Finnish mobile phone giant last year pledged to revitalise its marketing push as part of a major turnaround in the company's fortunes after a poor 2011.
At the weekend (May 26th and 27th), every white Nokia Lumia 900 purchased at the flagship Phones 4 U store on Oxford Street saw people given teeth whitening treatment.
Head of brand campaigns for Nokia West Europe Adam Johnson said the latest marketing push is a reflection of the company's new approach and confidence as a smartphone challenger brand.
"As we establish our exciting new Lumia range, the need to stand-out and be different has never been greater. We have embraced this by bringing products to market in ways we wouldn't have considered previously," he added.
Posted by Samantha Green
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