Motorola turns around with impressive sales

13/08/2014

Motorola Turns Around With Impressive Sales

Following previous poor performances, telecommunications company Motorola has made an impressive comeback following its recent acquisition by Lenovo.

ABI Research concluded that in the second quarter of 2014, Motorola sold 8.6 million smartphones - a 2.1 million increase from the first quarter which stood at 6.5 million.

Although these figures don’t stand Motorola alongside the most popular smartphone companies, such as Apple and Samsung, they are encouraging and show that sales have actually doubled since the second quarter of 2013.

Ben Wood, director of research at CCS Insight, highlighted the company's progress: "If you'd asked me about Motorola a year ago, I would have said it was on a distinct trajectory towards oblivion."

The increase in sales can be attributed, in part, to Motorola’s move towards affordable handsets on the budget end of the market, including Moto G and Moto E, which have given the company a new edge. The Moto X has also played a part in bringing consumers to Motorola thanks to its software features.

“As the market for flagship smartphones has softened and a lot of people are looking at buying devices without a contract, Motorola’s Moto E and G seem to have really captured the moment,” added Mr Wood.

These findings come as consumers wait for a release date for Motorola’s new smartphone to be confirmed, although rumours suggest that this could be within the next few weeks. It is believed that the new line up of smartphones will include the Moto X+1 and a successor to the Moto G.

Given the recent impressive increase in sales, it is likely that Motorola is on its way to continuing its growth in the future.