Mobile signal a priority for young homebuyers, study finds

31/07/2014

Mobile Signal A Priority For Young Homebuyers, Study Finds

A strong mobile phone signal is a major selling point for young people looking into buying a new home, according to new research.

Mobile analytics firm RootMetrics conducted a survey of over 2,000 adults and found that 45 per cent of those aged between 18 and 35 years thought a good phone signal was the most important factor when searching for a new property.

This compares to the 21 per cent of respondents who cited low crime rates as a key consideration when house hunting. Mobile coverage was also ranked ahead of transport links (18 per cent) and quality of local schools (17 per cent) in the list of priorities.

Nearly half (49 per cent) of the young buyers surveyed said they would think twice about purchasing a home if it had poor phone signal.

Furthermore, 40 per cent of mobile users said they had considered changing networks because of unsatisfactory reception in their current property.

Other findings showed that 87 per cent of young people see unreliable phone service as their biggest pet peeve at home.

A quarter (26 per cent) of people over the age of 55 polled by RootMetrics said a good mobile signal was their main consideration when deciding whether to go ahead with a house purchase.

David Cox, managing director of the Association of Residential Letting Agents, said phone coverage is something that often gets overlooked amid the stress of buying a property, along with factors like parking access and noise.

He added: "With so many people reliant on their smartphone devices for work, social media and keeping in contact with friends and family, it is no surprise it is the top factor in young people's wish lists.

"Checking your mobile signal should become a routine action in every property you view, as a lack of phone signal could cause you a lot of hassle in the long run once you are living there."