Can the Huawei Ascend P7 challenge the smartphone heavyweights?
The Huawei Ascend P7 has been unveiled and the manufacturers are certainly pleased about it.
Huawei has called the model a product that "redefines smartphone excellence", boasting about its "top-notch features, ultra-fast connectivity and easier navigation in a beautifully-crafted design".
The smartphone will undoubtedly be building on the success of the Huawei Ascend P6, but we're yet to see if the 4G-LTE-enabled device can play ball with the big hitters of the industry.
Indeed, Apple, Samsung and HTC have a tight hold on the UK market, with other manufacturers failing to compete.
Yet there appears to be confidence in the Huawei Ascend P7 and its ability to trade blows with the big boys.
Richard Yu, chief executive officer of Huawei Consumer Business Group, said: "Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe.
"Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience."
What does the Huawei Ascend P7 offer?
With a five-inch full high-definition display, the latest intuitive Emotion UI 2.3, 8MP front-facing camera and 13MP rear-facing camera, this phone has plenty to offer.
The screen has a great 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio.
It also has enhanced strength and durability, thanks to its Corning Gorilla Glass 3 front and rear covers.
Huawei hasn't compromised on design either and there is an attractive metallic appearance that has a seven-layered rear surface treatment with a refined 'spin-effect' micro-pattern design.
Connectivity has been made even faster and seamless in this model using 4G LTE and Huawei's dual antenna. The Ascend P7 also uses smart network switching technology to stabilise the connection and prevent undue battery drainage.
The robust 2,500 mAh lithium polymer battery and proprietary battery technology supports long-lasting continuous media viewing. Meanwhile, the power-saving management function means users can switch off applications to prevent them running in the background.
What's more, the super power-saving mode means the Ascend P7 switches to the most suitable level of power when running on less than ten per cent of total battery.
The smartphone also offers a great user experience, thanks to its intuitive, simple to use interface.
It has a customisable lock and home screens, with two enhanced UIs for effortless navigation.
The smartphone management software can be easily personalised, including a harassment filter, permission manager, network and notification management.
Where will the phone be available?
People will be able to get their hands on the Huawei Ascend P7 in the UK, China, Germany, Italy, France, Spain, Portugal, Ireland, the Netherlands, Belgium, Switzerland, Poland, Lithuania, Estonia, Latvia, Serbia, Greece, Norway, Hungary, Denmark, Slovakia, Czech Republic, Austria, Hong Kong, Thailand, Malaysia, Philippines, Singapore, Saudi Arabia, Kuwait, and the United Arab Emirates from this month.
It is expected other markets will follow and accessories are already available, including HUAWEI TalkBand B1, colourful protective cases, screen covers and portable batteries.