T-Mobile stunt could result in increase in mobile recycling

14/09/2011

T Mobile Stunt Could Result In Increase In Mobile Recycling

A prank organised by T-Mobile may have improved the network's reputation and led to some consumers recycling mobile phones in favour of switching to one of its tariffs.

The firm yesterday (September 13th) arranged for thousands of cash prizes to be delivered to drivers disguised as parking fines.

Envelopes that, at first glance, appeared to be penalty notices were placed on windscreens but in actual fact contained £5, £10, £20 and £50 notes.

The stunt was pulled for a special television advert that will be screened on Friday at 21:15 BST on Channel 5.

Spencer McHugh, director of brand at T-Mobile, said: "We wanted to demonstrate in a fun and engaging way T-Mobile's new plan, You Fix, which helps customers control their spending and ensure they never get a surprise bill."

T-Mobile recently promised to make a number of its top smartphones available to business users on 12-month contracts, as it understands some companies do not want a longer commitment.

Posted by Claire Marshall

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