Smartphones are to blame for 'postcard decline'

15/08/2012

Smartphones Are To Blame For Postcard Decline

Social media and the rise in the use of smartphones have been blamed for the rapid decline in the number of postcards sent back home by holidaymakers.

Just one in six Britons send a postcard while on their travels, according to data compiled by One Poll.

The research found that that 46 per cent of people still use text, Facebook and email while they are abroad.

For Britons that head abroad in the EU this will be a much cheaper endeavour than previously after the European Commission placed on cap on data charges to prevent bill shock in July.

The decline is set to continue as more than half of those people under the age of 24, stating that they have never sent a postcard, according to research from O2 Travel.

"Smartphones allow holidaymakers the opportunity to take their social lives with them with the ability to keep up to date and instantly send personalised pictures and messages to friends and family," marketing and consumer director at O2 Sally Cowdry remarked.

Posted by Simon Thomas

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