Samsung Jet 'an impatient little mobile'

19/06/2009

Samsung Jet An Impatient Little Mobile

A new handset has been launched that is backed by a £5 million marketing campaign that tells consumers "impatience is a virtue".

The Samsung Jet was announced this week and the South Korean manufacturer has set up a number of events to support the device in Singapore, Dubai and London.

Equipped with the firm's TouchWiz 2.0 user interface and Microsoft Exchange ActiveSync, the device boasts a range of smartphone and multimedia features - including a 3.1-inch AMOLED screen.

Mark Mitchinson, vice-president of SamsungMobile in the UK and Ireland, said the gadget would be in demand thanks to its aspirational appeal.

"I believe once you use the new Jet phone you'll understand the unrivalled mobile experience we have created for them," he explained.

This week also saw the manufacturer add to the range of Omnia handsets with three devices that promise to be diverse enough to appeal to a range of different users.

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