RIM OS market share plummets as BlackBerry popularity falls

27/11/2012

RIM OS Market Share Plummets As BlackBerry Popularity Falls

Research in Motion (RIM) now has only a 7.9 per cent share of the mobile phone operating system market in Great Britain, following an 11.1 percentage point plummet in the previous 12 months.

The BlackBerry manufacturer has struggled to maintain popularity, but hopes that new BlackBerry 10 (BB10) software and accompanying devices in 2013 will help to boost its customer base.

Android continues to dominate the industry, as more than half (54.2 per cent) of handsets in the country run this Google firmware, Kantar Worldpanel data shows.

The market share has increased by 7.6 percentage points annually, perhaps in part due to huge success of the Samsung Galaxy S3.

Apple iOS remains in second place, with just under a third of the market share. The American company has had an extremely successful year, recording net income of $41 billion (£26 billion) in the 2012 fiscal year.

Windows software's 4.6 per cent share could be set to increase following release of Nokia Lumia 920 and HTC 8X smartphones, which run the latest Microsoft operating system.

Posted by Simon Thomas

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