Mobile phone retailers recommend Samsung above Apple

28/01/2013

Mobile Phone Retailers Recommend Samsung Above Apple

Mobile phone retailers in the UK are more likely to recommend Samsung devices to their customers than Apple iPhone handsets.

A mystery shopping investigation conducted by Informa Telecoms & Media showed that staff promoted the Galaxy S3 and Galaxy Note 2 gadgets most.

Released by the South Korean manufacturer last year, these smartphones offer buyers impressive specifications and unique features.

Even though the Apple iPhone 5 is newer and perhaps more well known than the Samsung flagship, it was endorsed by sales assistants less frequently.

There were prominent in-store advertising campaigns for the American technology giant's latest mobile release, but these seemed to have little effect on advice given to consumers.

Impressive handsets made by manufacturers like ZTE, Huawei, Motorola, LG and RIM received little to no recommendations.

Consumers looking for reliable reviews of mobile phones could consult ratings and comments left online by technology experts and previous customers.

Posted by Claire Marshall

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