Mobile phone consumers 'set to use more broadband'

27/05/2011

Mobile Phone Consumers Set To Use More Broadband

The mobile broadband market is set to continue to grow, largely as a result of increased take-up by those with tablet devices.

ABI Research has found that the sector will be worth $36 billion (£21.9 billion) by 2016.

Such prominence could persuade many to sell used phones and switch to a new mobile or tablet that supports web browsing and online games and tools.

Dan Shey, enterprise practice director at the research firm, said the cost of mobile broadband is set to be responsible for much of its popularity.

"Favourable pricing and plan options have made it easy for early adopters in the sales, management and professional services segment to add cellular plans," he explained.

The expert went on to suggest mobile broadband could be important in the workplace, with operators predicted to draw up tariffs that cater for those who need the service only intermittently.

Ofcom this week announced that 17 per cent of UK households now have access to mobile broadband connections.

Posted by Samantha Green