Messaging phones may persuade people to trade in mobiles

21/03/2011

Messaging Phones May Persuade People To Trade In Mobiles

The desire for feature phones – such as those that specialise in messaging – is significant and could inspire many people to trade in their existing mobiles.

ABI Research has found feature phones made up 75 per cent of the handset market in 2010 and this figure could grow.

The organisation's senior analyst Victoria Fodale said models can be adapted to have special messaging capabilities, including SMS, MMS, email and instant messenger.

"Mobile phones for messaging will encompass an increasing percentage of feature phone shipments, growing to almost a third of the category by 2015," she stated.

Investing in such a device – after trading in used phones – may interest those who rely on their handset for communication over entertainment and information.

Orange recently announced it is to stock a trio of new mobiles – the HTC ChaCha, HTC Desire S and HTC Wildfire S – which could be ideal for those looking for a change.

Posted by Peter Robinson