Latest phones: More important than pets?
Consumers with the latest phones may be more inclined to run into a burning building to save their handset than previously thought.
According to a survey conducted by the Right Mobile Phone website, 22 per cent of 18 to 32-year-olds would select their trusted gadget as the second thing they would be most likely to save in a fire.
Luckily, the first choice for most was a family member or loved one, but it was revealed that pets and items of a sentimental nature would be considered less worthy of an act of heroism.
Neil McHugh, managing director of the site, said although it was a surprise that people would make this decision, it was also reflective of how the gadget was now an essential part of consumers' lives.
"However, in an emergency we would strongly advocate people consider nothing else other than their own personal safety and don't delay to save valuables, pets or a mobile phone," he added.
One of the latest phones to be reviewed by the site was the BlackBerry Curve 8520 - which was praised for its "pretty impressive spec list".
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