HTC unveils HTC One M8 Ace Vogue, and it has a new name
Just last week (May 29th) it was revealed that HTC was to bring out the long-awaited pared back version of its flagship device the HTC One M8.
The company's Chinese website lifted the lid on all the details of the device, including the fact that it would be called the HTC One M8 Ace Vogue Edition, combining the two names that most had been debating over for the past few weeks.
However, the company has now announced that the handset will have a different name in the western world than it will in the Far East, as it finally formally announced all we need to know about the HTC One E8 - a bit of a tidier name and less of a mouthful, we feel.
So was anything else different to the details that were posted on the Chinese HTC site? We have a look at some of what the company revealed on its latest release.
Design and specs
It's been the biggest talking point - perhaps alongside the name of the device, actually - but the HTC One E8 comes with a pretty slick looking design, albeit plastic rather than the prime metal chassis that was shipped with its more prime sibling.
The only other difference that can really be seen on the outside of the phone is with the cameras on the rear. While the HTC One M8 came with a duo of snappers, the E8 will ship with just one lens.
In terms of weight, the phone is lighter than the HTC One M8, but will also feel a little bulkier, with only slightly additional girth at 146.42 x 70.67 x 9.85mm compared to the 9.44mm girth of the M8.
Buyers will be able to get their hands on the E8 in a number of different colours, including white, red, blue and grey.
But the good news for those considering trading in their phones to get their hands on the new HTC is that is where it ends for the downgrading of the flagship, by and large.
Internally, all of the major hardware remains, giving the new device a list of specs that really matches up to the more expensive handset.
It will ship with a quad-core Snapdragon 801 processor, 2GB of RAM, 16GB internal storage, microSD slot, Android 4.4 KitKat with Sense 6 and 2600mAh battery.
The device also retains the 5-inch HD screen from the One M8 and the Boomsound speakers on the front.
Release and price
There's no news yet on either the release date or the price of this handset, but that hasn't stopped the rumours and leaks from trying to establish some sort of commonly held belief.
At the moment, we feel that this device's price will come in somewhere between the flagship device and the HTC One Mini 2, which is already on the market. With the specs it is packing, however, chances are it will come with a price tag closer to the higher end of the market.
In terms of release date, we could see the HTC One E8 at some point in the next couple of months. It is unlikely that the company will want to see it go past the end of summer without a release, but for now the only confirmed launch is that which will come in China this month.