HTC Hero among "Quietly Brilliant" range

26/10/2009

Shoppers looking to sell mobilephones may find themselves targeted by a new marketing campaign from HTC.

The company, which is responsible for devices like the Touch, Magic and Hero, has announced details of a new strategy that aims to address the fact people want a more personalised gadget experience.

It is hoped the Quietly Brilliant television and print initiative will raise the company's profile as a provider of smartphone solutions that deliver a tailor-made option for buyers.

John Wang, chief marketing officer of the corporation, said: "Quietly Brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained."

The HTC Hero was recently launched on 3 Mobile, with the carrier announcing it would be available as part of a package that comes with premium access to the Spotify music streaming service.

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