Entertainment 'to become greater priority for mobile phone sellers'

07/04/2011

Entertainment To Become Greater Priority For Mobile Phone Sellers

Mobile entertainment will increasingly be on the minds of those who sell used phones in order to snap up one of the latest models, if a new study is to be believed.

Juniper Research found the entertainment content and services market is set to grow by 15 per cent this year, despite the ongoing economic uncertainty.

It means the sector will be worth $38.4 billion (£23.6 billion) in 2011, up from $33.2 billion in the previous 12-month period.

Among the greatest contributors to the success of mobile entertainment are developers such as Rovio – which produced the Angry Birds app – and Doodle Jump creator Lima Sky.

Dr Windsor Holden, author of the report, said: "As major retailers, brands and media organisations increasingly utilise mobile content to drive awareness of and engagement with their products, this growth will continue."

Adam, author of an article for Nokia Conversations, recently claimed Nokia Sleeping Screen is a new and exciting app that can transform display screens.

Posted by Peter Robinson