Demand for smartphones higher than ever in Europe

15/02/2012

Demand For Smartphones Higher Than Ever In Europe

The demand for mobile phones once again increased in Europe last year with much of the reason for the increase attributed to the rising popularity of smartphones, it has been claimed.

According to research undertaken by GfK, 3.2 per cent more mobile phones were sold in 2011, while the sales of smart devices across the continent increased by up to 67 per cent.

It was found that 258 million handsets were bought by European consumers.

The improvement of smartphone sales was marked as in 2010 only 22 per cent of the market was attributed to smart devices, but this was increased to 36 per cent last year.

It was noted that the average price of a mobile phone in Europe increased by eight per cent between 2010 and 2011 to €200 (£166).

Experts at GfK anticipate that the digital devices industry, which includes mobile phones, LCD televisions and computers, will achieve 22 per cent of its global sales this year through smartphone sales alone.

Samsung recently noted that a large contributing factor behind its record three-month profits for the fourth quarter of 2011 was its smartphone sales.

Posted by Simon Thomas

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