Are mobile phones the future of public transport?
Regular users of public transport may find they soon benefit from having one of the newest mobile phones on the market, if the UK follows in the footsteps of other nations.
Howard Wilcox, author of the latest Juniper Research Blog, said Copenhagen is a good example of what can be achieved with mobile technology.
The use of train, bus and subway services in the Danish capital grew by 4.1 per cent in 2010 compared with 2009 and much of that was attributed to the introduction of phone-based ticketing.
The expert noted some 30 per cent of journeys are now paid for via mobiles, perhaps illustrating the increasing role handsets can play in everyday life.
Mr Wilcox admitted convenience is a major factor in the rise in popularity of using devices to pay for items.
Jon Mew, director of mobile and operations at the Internet Advertising Bureau, recently said augmented reality is set to become a priority for many consumers.
Posted by Simon Thomas
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