Apps 'growing in popularity with mobile phone users'

09/05/2011

Apps Growing In Popularity With Mobile Phone Users

More apps are being sold to mobile phone users than ever before, with revenue from the tools set to rise by 77.7 per cent this year.

Research by iSuppli found that the total money taken by the industry's four leading providers – Apple, Google, Nokia and Research In Motion – will hit $3.8 billion (£2.3 billion).

Some three-quarters of this is said to be taken up by Apple's share, which is based on sales from its App Store portal.

"With consumers continuing to show robust, unflagging interest in downloading games and other applications to devices like smart phones and tablets, collective revenues from the four stores will climb sharply this year," predicted IHS analyst of mobile media Jack Kent.

And there are no signs that the market is set to even out, as experts believe it will be worth $5.6 billion in 2012, $6.9 billion in 2013 and $8.3 billion in 2014.

Apple's most famous devices include the iPhone range and its iconic tablet, the iPad.

Posted by Samantha Green