Android dominates European smartphone markets

12/07/2012

Android Dominates European Smartphone Markets

Google's Android smartphone operating system has continued to prove popular in Europe, as it dominates the market in several key countries.

This is according to new research from Kantar Worldpanel ComTech, which found the platform made up at least 50 per cent of sales in the UK, Germany, France and Spain, as well as the US and Australia.

Spanish users were especially likely to favour Google's platform, as Android accounted for 84.1 per cent of sales, while Italy was the only nation covered by the survey not to have Android as the most common OS, as Nokia's Symbian continues to perform well in the country.

Dominic Sunnebo, consumer insight director at Kantar Worldpanel ComTech, said the growth of Android is driven by users upgrading from feature phones.

Recently, director of Android user experience at Google Matias Duarte told ABC News he is keen to work with Research In Motion to create Android devices with physical keyboards, saying: "I would really welcome that."

"Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state 'price of handset' and 'multimedia capabilities' as their main reason for choosing an Android device," he said.

Posted by Samantha Green

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