Initiative launched to highlight electrical recycling

20/04/2009

Initiative Launched To Highlight Electrical Recycling

A new initiative has been launched that aims to educate consumers in how recycling mobile phones and other electricals can benefit the planet.

Organised by the Waste and Resources Action Programme (Wrap), the new project will work to show how the Waste Electrical and Electronic Equipment directive is making the most of such reusable materials.

So far, the initiative has shown how collaboration between Indesit and Axion Recycling has resulted in the creation of a cover plate for two washing machines.

Elsewhere, TT Audio and Giraffe have been able to take a number of recycled plastics to create "high-performance audiovisual equipment".

Marcus Gover, market development director at Wrap, said: "We believe this project will further embed the feasibility of closed-loop recycling in electrical equipment as not only delivering quality, but also cost benefits."

One mobile phone manufacturer that has embraced such processes is Motorola, which launched the W233 Renew earlier this year. The device is made from recycled plastic water bottles and is 100 per cent recyclable.

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