Consumers 'need to feel good about recycling'
Recycling initiatives will work better if the public are properly informed about how they play their own part, it has been suggested.
A spokeswoman for Waste Watch said this week there was no use implementing green schemes if the point of them was not properly communicated to the general public.
Caroline Laitner said plans to introduce a pay-as-you-throw scheme for domestic waste would fail if people feel as if they are being punished.
Instead, she explained it was essential for the government to encourage green behaviour by offering the right type of reasons for getting involved.
"If [the scheme is] communicated about in the right way, it could be a massive incentive for people to throw away less," she added.
One way people can see quicker benefits from their green behaviour is through mobile phone recycling - which can also be a good way to generate cash for a new model.
Waste Watch is an eco-focused organisation that aims to educate on the reduction of waste and resources in the UK.
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