Vodafone 360 Shop for Android mobile phones
Users of Vodafone mobile phones could soon find it easier than ever to find apps they want, with the launch of the 360 Shop for Android handsets.
The store promises to offer customers apps that are suited to their tastes through the use of personal recommendations and promotional areas such as best rated, top downloads, categories and filtered lists.
"Developers want to know that their app will be seen by consumers and the 360 Shop on Android has been designed to maximise opportunities for content promotion," said Lee Epting, director of content services at Vodafone Group.
He added that data suggests customers and developers achieve great value from the store as up to a third of the catalogue gets exposed each day.
In an attempt to build on the success of its own brand handsets, Vodafone recently launched eight new mobile phones designed to meet a range of customer needs and preferences, from ultra-low-cost devices through to cutting-edge smartphones.
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Posted by Joanne Grimshaw