O2 gives Joggler £6m marketing boost


O2 Gives Joggler £6m Marketing Boost

Families looking to recycle mobilephones may find O2's new advertising campaign a little tempting.

The network has announced a multi-platform marketing drive that aims to show households the many benefits of one of its latest organisational devices - the O2 Joggler.

From May 18th, consumers in the UK will see the new gadget popping up on cinema and TV screens as well as online and in print - as part of a promotion exercise worth around £6 million.

In addition, the carrier will be pushing one of its latest contract additions - the Your Family Bolt-on calling package - as well as the O2 Calendar, which can be used in conjunction with the seven-inch touchscreen device.

"In the TV ad, stopframe animation is used to show the family organising their appointments using the O2 Joggler - demonstrating a new way to help family life run more smoothly," the network states.

The gadget was unveiled in March, but was only launched earlier this month.

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