Mobile phone customers with Orange could give more to charity


Mobile Phone Customers With Orange Could Give More To Charity

Consumers could use their mobile phones to offer donations to charity, after Orange announced it is to give a higher percentage of text gifts to organisations.

The network operator will now send 90 per cent of any donations made via text message between the values of 15 pence and £10 to charity and up to 100 per cent in some cases.

Helen Davies, head of respect and responsibility at Orange UK, explained: "Text donating is a quick, easy and more direct channel for donors and we want to encourage more charities to use this as a powerful means for fundraising."

She added that Orange has already raised over £600,000 for Unicef's Haiti Earthquake Appeal and almost £2 million for the Comic Relief Red Nose Day in 2009, which both received 100 per cent of all donations.

Orange recently announced that its upcoming merger with T-Mobile will be named Everything Everywhere and will offer the largest network coverage in the UK.

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Posted by Sarah James