Vodafone targets low end of the market with Vodafone Smart 4 Mini
Vodafone is looking to target a very specific part of the smartphone market with the launch of its new extremely cheap budget option, the Vodafone Smart 4 Mini - an ideal handset for older customers and those who want to take their first steps into the world of smartphones.
While the specs that come packed into the rather nifty device will hardly have the web reviewers raving about it, the Vodafone Smart 4 Mini gives an impressive list of credentials for something with a very small price tag.
While rumours this week stated that Samsung is looking to take its next step into the lucrative phablet market with the Samsung Galaxy Note 4 later this year with a price tag of £350 to £400, Vodafone's latest device will be a steal for phone buyers at just £50.
The pay as you go handset comes locked to the Vodafone network - naturally - and it comes with a no-frills list of specs that cuts away all of the luxuries we often see on flagship devices to leave a functional phone that definitely has an appeal.
With a four-inch 480 x 800 display, the phone is bigger than most cheaper handsets we've seen in the market before, while it will also come packed with 1.3GHz dual-core processor, 512MB of RAM, 4GB of internal storage with microSD support, 3.2MP rear camera.
And although it will not be able to run the newer versions of Google's Android operating system, users will still be able to use the relatively recent Jellybean 4.2.2 operating system.
Some of the features that it has sought to cut out include the likes of a front-facing camera, NFC capabilities and 4G connections.
It sits with one real competitor in its marketplace, and that is the Nokia Asha 503, which launched last year at a price of £40. While the Nokia has a cheaper price tag and a better camera (5MP), though, the Vodafone Smart 4 Mini is likely to win this battle because of its full Android usage, compared to the restrictive feature phone operating system on the Nokia device.