HTC mobile phone customers go green with O2 scheme
More than four-in-five HTC One X+ customers are choosing to go green when presented with the option of foregoing a charger at O2 stores.
In the box, shoppers are provided only with the lead which converts a normal USB charger to one which accommodates a micro USB.
Many people already have the basic power supply required from previous mobile phones, as well as gadgets like e-book readers, cameras and tablets.
Regional director of the UK at HTC Phil Roberson said: "If we inform our customers about the [...] benefits of using the chargers and mains adapters that they already own, they respond positively to the message."
The operator started this trial in an attempt to eliminate wastage - an estimated 100 million chargers lie around unused in drawers across the UK.
Approximately 18,700 tonnes of components and 124,274 miles of copper wire and plastic covering are having a huge environmental impact.
Brits are also allowing potentially harmful chemicals to enter the ecosystem and leaving valuable parts unused by failing to recycle old mobile phones.
Posted by Peter Robinson
Sell my phone now