Marshall, the manufacturers behind amplifiers and headphones, has announced the launch of its first smartphone – the Marshall London.
It claims the device is the loudest on Earth, with the firm aiming to bring its expertise in high quality audio to smartphones.
The device is likely to appeal to audiophiles and music lovers who want to listen to their favourite tracks in the best possible quality while on the go.
It includes dual speakers, which use a dedicated hi fi-grade sound card and enhanced bass technology.
Crystal-clear playback of lossless FLAC files is one of the main features of the device, and the stereo microphone also makes it possible for the user to record sounds themselves.
On the top of the phone there are two stereo jacks, meaning the user can share their favourite sounds with a friend – and at different volume levels.
It is possible to personalise the music played on the phone without having to adjust music in individual apps, thanks to the global wide equalizer.
A front-facing 'M' button offers quick access to all music players, including a pre-installed player that supports all the most popular digital file formats, including mp3, mp4, AAC and many more.
Founder and president of Marshall's parent company Zound Industries Konrad Bergstrom said: "We always aim to go big! To always give our consumers the best user experience. When there was no smartphone on the market putting the music on the main stage, we created it.
"We know that our consumers and the open market is ready for what we have to give – a smartphone by default, developed into the world's greatest music device and we promise you, Marshall London is like nothing you've ever had in your pocket."