People who love to take selfies will be eager to hear that Asus has designed a smartphone that puts this feature at the heart of the device.

At the International Information Technology Show COMPUTEX Taipei, the tech giant lifted the lid on its ZenFone SelfiE.

This smartphone offers, of course, all the usual functionality that users expect these days, but has overhauled the image-capturing capabilities.

What this means for this particular device, is the ability to shoot images both front and rear facing with 13-megapixels of power.

This is, to say to the least, a notable development as traditionally front facing cameras, used for selfies, have tended to have weaker image facilities.

In addition to that, users can benefit from new features that help to improve the aesthetic of the pictures they have just snapped.

This includes a laser autofocus, real-time “beautification” and an 88-degree field of view for the front camera, which nearly doubles when in panorama mode.

“Real-time beautification is like wearing digital makeup, and with a dual real-tone LED flash it’s like having a personal spotlight wherever I go, making sure I look good,” said Jen Chuang, a design specialist at Asus.

“At night or in a party, you might not usually be able to capture anything, but with our colour-merging tech, we can increase light sensitivity by 400 per cent. Macro focusing goes as close as 6cm to bring all the details out you don’t see.”

The smartphone was announced as part of Asus’ “zensation” themed talk, which is based on the idea that these devices can be designed in such a way as to deliver calm and balance to a person’s life.

Jonney Shih, chairman of the company, told audience members that this fits in with its philosophy “In Search of Incredible”. Asus believes that it can deliver seamless, connected and enjoyable experiences through digital technology.ADNFCR-2155-ID-801789549-ADNFCR

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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