Fans of Premier League outfit Wolverhampton Wanderers can trade in mobiles in order to switch to one of the club's own deals.
The West Midlands-based side have become the first top-flight club to introduce their own branded mobile network.
It will allow supporters who sign up the chance to enjoy cheap calls and texts on a pay-as-you-go basis.
A host of foreign football clubs – including Paris St Germain and Benfica – have launched their own schemes, but Wolves are the first to do so in England.
Paul Lakin, head of commercial affairs at Molineux, said he is "delighted" to be able to offer fans a great value deal.
"I'm sure our fans will enjoy the volume of calls that can be made by purchasing Wolves mobile SIM cards," he stated.
It marks a good period for supporters of the club, after boss Mick McCarthy led the team to a 3-1 win over Wigan last weekend.
Posted by Samantha Green