When Apple boss Tim Cook to the stage at the Flint Center for the Performing Arts in Cupertino on September 9th, it all felt quite familiar. Year in-year out, the company chooses September to launch its latest devices to the public, with the new iPhones – although perennially popular – often being criticised for lacking any major changes on the devices that preceded them.
However, 2014 was to mark a year in which Apple would really shake up the market, making a bold new step. While the unveiling of the iPhone 6 was impressive but expected, it was the arrival of the iPhone 6 Plus that should really make people sit up and take notice, especially for what it represents – choice.
The 5.5-inch device is Apple’s first foray into the phablet market since it started creating mobile devices in 2007, and while it doesn’t quite match up to the specs that are seen in Samsung’s Galaxy Note range, there is still plenty to be happy about.
It is the fact that users have a real choice, however, for the first time with Apple that represents a real step for the company. Although we saw the arrival of the iPhone 5C last year, it was little more than a budget, scaled-down model of the full price variant. The iPhone 6 Plus on the other hand allows buyers to choose a device that stands alone. It’s not just a blown-up iPhone. It is its own entity, as the build and specifications show.
It may not have the octa-core processors that Samsung devices pack, but the iPhone 6 Plus still has an impressive array of specifications to keep most phablet fans happy.
An A8 processor, 5.5-inch 1080p screen and a battery which is 86 per cent larger than its smaller counterpart are the headline grabbing specs, while the dual 8MP cameras (front and back) should do enough to impress, especially that friendly selfie front-facing snapper. It’s rare that we see one as good on the front of a phone.
The display is where Apple really shows the notion of choice though. This is more than just a big iPhone – it has been built to its own specs. The 1920 x 1080 5.5-inch screen shows a dedication to splitting its strategy, with this screen able to reproduce the crisp graphics that the smaller iPhone can, but on a bigger display.
This new screen should be fantastic for those who want to bridge the gap between tablet and phone, and most bloggers’ early suggestions are that the device will be perfect for gaming on, which could bring an all-new market for Apple given the size restrictions seen in the past.