As it continues its "more youthful and fun" approach to marketing, Nokia has revealed it will be offering free teeth whitening treatment to customers that purchase a white Lumia 900 handset.
The Finnish mobile phone giant last year pledged to revitalise its marketing push as part of a major turnaround in the company's fortunes after a poor 2011.
At the weekend (May 26th and 27th), every white Nokia Lumia 900 purchased at the flagship Phones 4 U store on Oxford Street saw people given teeth whitening treatment.
Head of brand campaigns for Nokia West Europe Adam Johnson said the latest marketing push is a reflection of the company's new approach and confidence as a smartphone challenger brand.
"As we establish our exciting new Lumia range, the need to stand-out and be different has never been greater. We have embraced this by bringing products to market in ways we wouldn't have considered previously," he added.
Posted by Samantha Green