Since the launch of the original Samsung Galaxy S in 2010, the device has successfully been positioned by the South Korea-based electronics manufacturer as the leading competitor to Apple's perennially-popular iPhone.
As far as some people are concerned, the handsets even outstrip Apple's in some departments – and the debate over which device as more to offer is unlikely to stop soon.
While the early days of either device were characterised by launches of single flagship smartphones, the market has diversified in more recent times.
With that, a much wider range of options are available to choose from – most notably the size of screen.
Given that touchscreen smartphones are entirely a screen on one side, this is a major consideration – and a far cry from the old days of the feature phone, where more than half of the handset's front face would be covered by physical buttons.
Although the latest Samsung smartphone – the Galaxy S6 Edge+ – was only launched in August, the rumour mill is already in full steam regarding the details of Samsung's next offering.
The latest reports from South Korea's Electronic Times indicate that two different versions of the flagship smartphone will be launched simultaneously, each with different screen sizes.
One will be a 5.2-inch flat-screen version and the other will be a 5.5-inch, curved-screen version called the Galaxy S7 Edge.
An unnamed industry insider source said: “Samsung Electronics is preparing for two-track strategy to approach premium phone market more in detail.”
It was noted that the approach is similar to the one Apple has taken when it released iPhone 6 in 4.7-inch (iPhone 6) and 5.5-inch (iPhone 6 Plus) versions last year.
The handset could be launched as soon as next February, with plans in place for an initial production run of around five million units – a figure comprised of 3.3 million of the flat-screen devices and around 1.6 million of the curved-screen version.
Samsung traditionally announces its Galaxy S handsets just before the annual Mobile World Congress in Barcelona, ahead of an April launch. However, this could all be set to change as sales of the Galaxy S6 and S6 Edge are not as strong as the firm hoped.
There is some speculation that the new products could be officially unveiled after the Consumer Electronics Show in Las Vegas in January. This would mean sales for the devices could be included in Samsung's financial figures for the first quarter of 2016 and correct the lower-than-expected sales of the other versions of its Galaxy S range.
An imminent release could be in the pipeline for the much-touted Galaxy S6 Mini, as the device was listed on a Middle Eastern retail website and swiftly taken down. This listing detailed a 4.6-inch display, a 15-megapixel rear camera and a five-megapixel front-facing camera.
With all these options potentially in the offing, which is your preferred smartphone screen size? Do you favour the traditional four-five-inch variants, or the newer, larger options?