Vodafone has recently launched its Smart prime 6 4G LTE-ready mobile.
Dubbed the Smart prime 6, the smartphone has been priced at £90 ($136) and is available to purchase on the carrier's Pay As You Go platform.
The Smart prime 6 comes together with 5in HD IPS display, 8MP primary camera and 2MP secondary camera.
It also directly targets EE's 4G hardware offering, which is called the Harrier Mini, priced at £100.
The phone comes with eight gigabytes of internal storage, in addition to bluetooth and Wi-Fi.
The smartphone is currently open for orders in the UK and those who purchase the mobile on pay as you go will get additional tariffs.
It also runs Google's recent Android Lollipop operating platform, which should work well with the device's 1GB RAM.
Those who purchase the phone would have access to Vodafone's 4G network.
Announcing the launch of the phone, Vodafone said: "If you’re a real media-guzzler, you’re in very good hands with the Smart prime 6, too. There’s masses of storage space – 8GB of internal space and up to 64GB via microSD – enough to handle even the biggest games, apps as well as a whole library of music!
"And you get 4G LTE compatibility as standard, so you can tap into Vodafone’s 4G network and stream the likes of Spotify and Sky Sports Mobile TV on the go."
In addition to the phone, Vodafone is also releasing two other devices, namely the Smart Tab prime 6 tablet and the Smart first 6 smartphone.
The announcement comes after the smartphone provider announced that it planned to take on rival EE in the 4G segment.