Popular messaging service WhatsApp has announced a new functionality to its smartphone app as part of a wider drive to increase the range of communication options offered to users.
WhatsApp video calling is the latest step in its efforts to connect people and will be unrolled in the coming days.
This means that the service's user base of more than one billion people will be able to make video calls across Android, iPhone and Windows Phone devices.
In a statement, the firm explained that it introduced the new feature because sometimes voice and text is not enough.
“There's no substitute for watching your grandchild take her first steps, or seeing your daughter's face while she's studying abroad,” the company stated.
“Our goal at WhatsApp has always been to help as many people as possible stay in touch with friends, family, and others they care about. That means making a product that's simple, easy to use and accessible no matter where you are.”
It was noted that while messaging was the very first step, this was then expanded with group chat and voice calling.
The advantages offered by WhatsApp are that it works across many different device and platform combinations all around the world, while some other services are particular to a certain mobile operating system or device.
WhatsApp has received lots of requests from users asking for video calling functionality – and the company extended its gratitude to these users for using the app and providing the demand that makes improving and expanding the service possible.