Under Armour has announced that it has snapped up two of the best health and fitness apps in the world today.
The sports clothing and accessories company, which is headquartered in the US, revealed that Endomondo and MyFitnessPal is now part of its brand.
It said in an official press release that this acquisition was a seminal moment, given that it establishes "ownership of the world's largest digital health and fitness community".
They will supplement Under Armour's existing products, which include MapMyFitness. This app helps users track their fitness workouts via their smartphone.
"Under Armour's demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world," commented Kevin Plank, chairman and chief executive officers of Under Armour.
"Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles."
So, some more detail about these new acquisitions. Endomondo is described as being an open fitness tracking platform and social fitness network that brings together sports and fitness enthusiasts from all over the world.
Meanwhile, MyFitnessPal, provides users with nutritional information and caloric data that, in turn, helps people make "more informed healthy-living decisions".
Mike Lee, co-founder and chief executive officer of MyFitnessPal, said: "Under Armour will bring vast health and fitness expertise and resources to our 80 million users to help guide them as they work to achieve their health goals."