Consumers may find they can save money on their phone bill by trading-in a mobile and signing up for a new device with the Vodafone network.
Jeremy Green, analyst at independent research firm Ovum, says the company’s decision to slash its data roaming charges for customers is a “firm” step in the right direction.
He notes this could soon become a trend across the industry, as mobile broadband providers realise the “impending necessity” of lowering prices.
Indeed, the expert believes it is now highly probable that many of the major networks in the phone market will follow suit and cut their tariffs.
“The new arrangements are modelled on the existing passport arrangement for voice roaming, whereby users may opt in to a tariff plan to have roaming access at home rates for a fixed fee,” Mr Green states.
Despite Vodafone’s price cut, users may wish to note Three was recently voted the UK’s best mobile web supplier by respondents to a YouGov poll.
Posted by Peter Robinson