The life of a commuter can be rather tedious, which is why millions of us are thankful for the fact that we have our smartphones close to hand – they help make any journey all the more engaging.
Interestingly, the sky's the limit when it comes to what people do with their handheld devices because we’re not short of options. You can play games, catch up with your friends via WhatsApp, post a filtered selfie on Instagram and see what’s happening on the news.
How about shopping though? Do people shop when they’re in-between destinations? Well, according to new research, that seems to be the case.
Zapp, in partnership with the Centre for Economics and Business Research (CEBR), has found that British commuters are increasingly using their travel time to dabble in a bit of shopping.
In fact, according to its study, over a fifth of all UK online shopping sales now occur during someone’s commute. The power of smartphones is making that possible.
“Commuter Commerce”, as it has been dubbed, rakes in £9.3 billion annually and it is only set to get bigger.
Why so? Well, as we become ever more connected, with improved Wi-Fi and faster browsing speeds, we’re going to have more and better opportunities to shop online.
“People in Britain spend more online per head than any other nation, and it seems our love affair with online shopping now also extends to the morning rush hour,” commented Rob Harbron, managing economist at CEBR.
“The data shows that commuter commerce is booming in the UK as savvy commuters use their time efficiently to make the purchases they just don’t have time for normally.
“We estimate that making the mobile checkout experience faster and safer could boost spending by £30 million each week