When Microsoft first purchased Nokia some months ago, it was revealed that the company was looking to completely end the branding of its devices as Nokia, bringing about the end of an era for one of the most successful phone companies in history.
However, while the start of the Windows Phone brand seemed to be the way Microsoft wanted to go at the time, it seems now that we may not have seen the end of Nokia after all, with new reports suggesting that Microsoft is working on a sequel to the Nokia Lumia 1020 – it had also said that the range of high-end camera phones was ending.
According to corporate vice president of the Phones Business Unit at Microsoft Jo Harlow, it has changed its mind and is now looking to bring out powerful camera phones moving forward.
The high-end camera phones such as the Lumia 1020 that Nokia released in the past were a result of its Pureview camera brand, and the fact that more than a year has passed since we saw the 1020 released seemed to have confirmed the claims from Microsoft that it was going to use Pureview to increase the quality of camera on its budget smartphones.
However, speaking to TechRadar, Ms Harlow confirmed that it has now seen a change in sentiment, and that the more powerful camera phones are about to make a comeback, leading to rumours that it is going to open the doors for a Nokia Lumia 1020 sequel.
“Absolutely – we’re not end of the mission in camera technology, or in computational photography. We continue to invest in that area to bring the next greatest thing in high end imaging,” she said.
Ms Harlow would not confirm a timescale for Microsoft bringing these new high-end phones out, but TechRadar has predicted that we could see them as soon as November, which would allow the company the chance to have a brand new device on sale in time for the Christmas rush.