Surge in iPhone sales powers record Q3 profits for Apple

Technology giant Apple has reported record profits for the third quarter of 2015, which was driven by a significant increase in demand for iPhones. 

Profits rose to $10.7 billion (£6.87 billion) – a 38 per cent increase on last year's equivalent figure – and revenue was up 33 per cent to $49.6 billion. 

Sales of the iconic smartphone stood at 47.5 million for the three month period ending June 27th, which represents a 35 per cent increase compared to the corresponding figure recorded 12 months ago. 

MacBook and Mac computer sales rose by nine per cent to 4.8 million, prompting chief executive officer Tim Cook to describe the performance as amazing. 

The third quarter of a year typically precedes the announcement of a new iPhone model from Apple, and as such it is often the slowest quarter in terms of sales, as many customers put off buying a new iPhone until the upgraded device is launched. 

Moving to larger smartphone screens such as those offered by the iPhone 6 is thought to have helped Apple recapture market share from its competitors, as the likes of Samsung had already begun to add such products to their portfolio. 

Mr Cook said the Apple Watch – which went on sale from April 24th – has made a very strong start. 

However, detailed financial results were not made available due to concerns rival manufacturers would be given too much inside information as a result. 

Revenue from "other products" – which includes the Watch and products such as the iPod and its Beats headphones – came to an estimated $2.6 billion – an increase of around $952 million compared to the previous quarter. ADNFCR-2155-ID-801795078-ADNFCR

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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