HTC has unveiled its latest flagship smartphone – the HTC One A9. The device combines the acclaimed and innovative design the manufacturer is famed for, along with all the latest mobile operating system (OS) developments in the form of Google's Android 6.0 Marshmallow.
The company has dubbed its approach to design 'metalmorphics', as it is inspired by nature, with rich colours such as Carbon Gray, Opal Silver, Topaz Gold and Deep Garnet. It is also brushed with hairline detail and bead-blasted with polished side, which gives the design a rich depth.
There are curved finishes – and the power button in particular boasts refined edges and precision-cut ridges. These fit flush with the super-thin metal frame of the body of the device, giving the phone a natural and lightweight feel in the hand. The full HD five-inch glass Amoled screen also fits flush with the metal body, offering the distinctive appearance of a fusion between glass and metal. The high resolution of the screen displays bright, vivid colours that are great for looking at pictures or videos – or even playing games – even while in direct sunlight.
Images of your own can be captured with the 13 megapixel rear camera, which features Optical Image Stabilization technology to minimise the impact of unsteady hands to capture the crispest possible snapshot every time. The front-facing UltraPixel camera is the perfect tool for selfies, as it uses HTC's proprietary UltraPixel sensor to capture 300 per cent more lighting than conventional smartphone cameras. As a result, images taken in dark settings such as clubs or while out and about at night will still display clearly.
A selection of powerful yet simple editing tools are included as standard with the device, giving you a high level of control over the image. The Photo Editor has a one-button enhancement feature, which automatically brightens colors and sharpens edges without having to get to grips with too much technical software.
Video editing is made more accessible thanks to the HTC One A9's Hyperlapse tool, which makes it possible to quickly speed a video up to 12 times as fast as normal, creating a very effective timelapse effect.
Sound quality is particularly high on the device, as it integrates BoomSound into the headset with Dolby Audio surround technology to provide the best possible sound experience in your headphones.
Chairwoman and chief executive officer of HTC Cher Wang said: "HTC is a smartphone pioneer, having delivered the first Android smartphone, the first Windows smartphone, the first 4G smartphone and the first all-metal smartphone.
"We're taking that heritage of innovation to the next level, unveiling a phone that stands apart in a market increasingly dominated by a company which controls every aspect of your phone. The HTC One A9 breaks from this trend by offering an incredible design, fantastic performance, cutting-edge software features and the freedom to take full control of your smartphone experience."