Sony looks like it is readying itself for an attack on the mid market of the smartphone world, after lifting the lid this week on its newest device, the Sony Xperia T3.
The Japanese firm is pitching the phone at a lower price point than its flagship handset, the Sony Xperia Z2, but buyers will still get a lot for their money with the rather nifty device packing some decent specs and a very impressive build quality.
The biggest selling point being pushed to the fore by Sony is the 5.3-inch 1280 x 720 TRILUMINOS display with a pixel density of 277ppi, which it is showing off as a best in class.
But for buyers, one of the best factors to consider will be the quality of the phone itself. While other manufacturers tend to pitch their mid-market devices with plastic cases and a build quality that is not quite as impressive as their flagships, this is not the case with Sony.
The company said that the Xperia T3 will come with an aluminium trim reminiscent of that on its high-end siblings.
It also feels good to hold, with a slim and light body coming in at 150.7 x 77 x 7mm and 148g.
Inside, the phone also packs a number of decent specifications, with the device looking at being one of the big players in its own area of the market.
According to Sony, it will come as standard with 1.4GHz quad-core Snapdragon processor and 1GB of RAM.
It will also be home to an 8MP camera, and although this will not live up to the 20MP camera on the flagship devices, it will still make for a nice little point and shoot snapper.
The phone also runs Android 4.4 and supports 4G and NFC, while it will come with 8GB of internal storage and a micro SD slot.