There is no denying it, we are a nation of smartphone users (even addicts some may say), and we are proud of it.
It is perhaps no surprise, then, that new research has shown that smartphones have had a very strong impact in changing the way we view videos. Ooyala released its Video Index Report data for the third quarter of 2014 and it shows that a third of the way in which we play videos is via our handy phones.
Yes, smartphones along with tablets now make up for a whole 30 per cent of all video views, which was a 114 per cent increase on the last year, with the company predicting that this will only continue to increase to the point where it will reach 50 per cent by the end of 2015.
The easy access to the internet on smartphones and tablets undoubtedly plays a big part within these figures and interestingly enough, the company highlighted that the most popular types of content which were viewed on smartphones were news and sports, with the World Cup, Wimbledon, Ryder Cup and Tour de France all aiding towards the increase in mobile viewings within the summer.
What’s more is that the research showed that users seemingly don’t mind watching longer-form content on smaller screens, with 48 per cent viewing this form, including TV shows and movies, on their smartphones.
This very much brings to light the often competitive world of smartphone screens and whether or not bigger really is better when it comes to this. With the likes of the iPhone 6 Plus packing in an impressive 5.5-inch offering, is it really a surprise that more and more people are using their portable devices to view content?