New research has shown that within the third quarter of 2014, smartphone sales increased by 20.3 per cent, with 301 million units being shipped.
This is according to Gartner’s most recent quarterly sales estimates, which also predicts that the total sales for the year will reach 1.2 billion units.
Within the past three months, the sales of devices continued to soar with those in emerging markets actually showing the highest growth ever. In fact, a fair portion of the stellar increase in sales can be attributed to the emerging companies, which are producing smartphones that are significantly cheaper yet still work just as well as high end devices.
Interestingly enough, but perhaps unsurprisingly, the data also showed that the sale of smartphones was proving to be more popular than that of mobile phones, with Gartner also predicting that by 2018, nine out of ten phones purchased will be smartphones.
“Sales of feature phones declined 25 per cent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” said Roberta Cozza, research director at Gartner.
With the likes of the iPhone 6 and iPhone 6 Plus having been released earlier in September, it is of little surprise that the sales of smartphones are continuing to increase, especially as more and more businesses look to implement BYOD schemes in which smartphones are an important part within the workplace.
However, the emerging markets, which include a number of Chinese devices, should not be overlooked.
“Over the holidays we expect record sales of the iPhone 6 and iPhone 6 Plus, but we should not underestimate the Chinese vendors and local brands,” said Annette Zimmermann, research director at Gartner. “Chinese players will continue to look at expanding in overseas emerging markets,” she added.