Sky is throwing its hat into the competitive mobile market ring, announcing that it is entering this arena for the first time in its history.
In an official announcement, the British telecommunications company revealed that it has entered into a landmark partnership with O2 ownerTelefonica UK.
From 2016, Sky will be able to offer its customers mobile-related services, in addition to their existing packages. The deal will not have any impact on O2 customers.
This move will see Sky become what is known as a “quad player”, which means having the capacity, as a provider, to bundle together home phone, mobile, TV and broadband into one single package.
"As the UK’s leading brand for home entertainment and communications, Sky has a proven ability to launch new services, at scale,” JeremyDarroch, chief executive of Sky, told Sky News in an interview.
"We know our 11.5 million customers trust Sky to offer them the best quality and choice and have an appetite to take more from us.
“Through our partnership with Telefonica UK, we can build on our expertise in content, innovation and service to launch a range of exciting new services and exploit the opportunities for growth in the fast-changing mobile sector."
Ronan Dunne, chief executive of Telefonica UK, stated that the company was pleased to have secured this deal with Sky, describing it as being a welcome addition to its roster of “innovative, successful partnerships”.
"Sky understands the importance of a strong network and excellent customer experience and has made us a trusted partner to help deliver brilliant services,” he added.