Apps are big business these days, so much so that they are becoming increasingly central to many organisations, from all walks of life. Simply put, there is a huge demand for them.
This is backed by research. A new study from Flurry's analytics department found that last year, overall app usage grew by a whopping 76 per cent. Usage, it has to be noted, is defined by the firm as opening an app and "recording what we call a session".
In 2014, the categories experiencing the most success include retail, utilities and productivity – consumers are lapping up apps in each of these respective segments in their numbers.
The reason is simple enough. Smartphones, bigger and more powerful than they have ever been, are now central to our everyday lives, and often we will now conduct many of the activities we used to do in the real world via our touchscreen devices.
Interestingly, the trend for recent app purchases indicates a more serious, functional and work-related theme. In previous years, the focus has been largely on "games" and "entertainment", but that seems to be making way for "lifestyle and shopping" and "utilities and productivity".
"Based on this analysis, our mobile shopping behaviour is perhaps what we might expect," Flurry recently stated on its official online blog.
"We shop on our phones when we are out and about during the day, with shopping app use spiking during the commute time of 9am and lunchtime at noon. We’re focused on things other than shopping in the afternoon hours … but mobile shopping spikes again during prime time at 8pm at home."
The analysis also found that every app category experienced growth last year, but lifestyle and shopping's gains have been markedly more pronounced. It is expected that retailers, ecommerce or otherwise, will be keen to develop their businesses to cater for this growing demand.