Almost half (45 per cent) of mobile phone owners are utilising messaging applications, perhaps to save money on their bill.
Research conducted by Analysys Mason found that French, German, Spanish, British and American respondents use instant messaging (IM) or over-the-top (OTT) messaging apps as well as the standard short message service provided by telecommunications networks.
The WhatsApp Messenger tool was used most, with one-in-five of those surveyed taking advantage of the service in the two-month study period.
The vast majority of smartphone owners will be able to download the app as it supports iOS, Android, BlackBerry, Nokia and Windows Phone operating systems.
WhatsApp is currently number one on the paid section of the App Store. For just 69 pence, people can install the tool and send other users text, picture and video messages for free.
This could pose a significant saving as one SMS can cost around 25 pence, a customer usually pays around 40 pence to send a picture message and a person sharing a 30-second video could be charged approximately 60 pence.
Posted by Peter Robinson