Consumers who opt to sell their mobiles and snap up an Apple iPhone may find it is not the first good business decision they make.
That is because, once they have purchased the revolutionary model, they will be able to download a new app launched by businessman and former Dragons' Den star James Caan.
The entrepreneur has devised a tool that features all the latest and best advice for those looking to start up a firm or improve their existing one.
Mr Caan said that in tough economic times, forming a company is often the best option for many people.
"Start-ups will have to be a major growth area. Young businesses are much more nimble and grow quicker than established companies. It’s where there's real potential to create new jobs," he added.
The app is now available from Apple's popular iTunes App Store, along with a host of other downloads.
Apple released the iPhone 4 – its most recent model – in June last year.
Posted by Peter Robinson