The time has come to say goodbye to Nokia as Microsoft has confirmed that it will be dropping the name from its Lumia range.
The range will now be renamed as Microsoft Lumia, according to the company’s announcement on its Nokia France Facebook page.
"In the coming days, you will receive a message from Facebook on the renaming of this page. We are about to become Microsoft Lumia," was written on the page.
While Nokia’s mobile operation was bought in April by Microsoft in a deal worth $7.2 billion (£4.6 billion approximately), the company’s non-mobile division will continue to use the Nokia name. This rebranding is one of the first changes to happen since the acquisition that has seen Microsoft take responsibility for the Lumia smartphones and tablets, as well as Nokia mobile phones and Xbox hardware, to name but a few.
Encouragingly enough, the acquisition has also seen Microsoft employ 25,000 new employees over 50 countries.
This change in branding may not come as a surprise to many given that Nokia’s Windows Phone apps, including App Social and Treasure Tag, have recently rebranded to Lumia and new advertisements will be referring to it as Lumia rather than Nokia.
Microsoft also confirmed to The Verge that other countries as well as France will soon be following the rebranding within the next few weeks.
There will be questions raised as to how Microsoft are going to actually carry out the branding with the future Windows Phone. As Lumia devices have always carried the Nokia logo on the front and back, whether or not they will now just have the Lumia or Microsoft logo, or even a combination of the two, remains to be seen. Chances are that this will be answered when Microsoft next announces a new Lumia device.